The Science of Why Being Wet, Cold, and Covered in Mud Makes for the Best Shower.
Whether you've been soaked on a ride or got cold in the surf - the shower after feels amazing...and doing it properly is worth the effort. Dont rush, get a cup of tea, check the towel is handy and line up your shampoo and body bar and revell in the moment... its not just in your head...it really is amazing...and here's is why:
The Temperature Contrast
When you're exposed to cold and wet conditions, your body responds by constricting blood vessels, which can make you feel chilly and uncomfortable. However, stepping into a warm shower has the opposite effect; it causes your blood vessels to dilate, improving blood flow and heating you up rapidly. This temperature contrast is the first reason why the experience is so enjoyable.
Warm water on your skin triggers the release of endorphins, the body's natural feel-good hormones. These endorphins create a sense of relaxation and well-being. When you've been out in the cold and wet, the endorphin rush you get from the warmth of the shower is particularly pronounced, making the experience not only pleasurable but also psychologically rewarding.
Stress Reduction and Muscle Relaxation
Cold and wet conditions can be physically and mentally intense. A warm shower reduces stress. When you're cold, your muscles may have been tensed to generate heat, and the warmth of the shower allows them to relax, further contributing to the sense of comfort. Its why we used essential oils to maximise this sensation in our zero waste shampoo and body bar.
Skin Hydration and Cleansing
Cold and wet conditions can lead to dry skin and discomfort. The warm water in the shower rehydrates and cleanses your skin, leaving you feeling refreshed and revitalised. Better still use our Body Bar - our plastic free bar was designed with extra conditioning oils to look after your skin after you have been out in the wild.
We call all this 'the afterglow' its intrinsically linked to the love of getting out. Its a massive perk of getting into autumn....its one of the best times of the year.